A corporate cooperation protocol has been signed between Beykoz University and Minycenter. Within the scope of the protocol, it is planned to implement projects that will strengthen university–industry collaboration.
The first step of this cooperation has been the branded course titled “Strategies and Management of E-Commerce with MinyCenter”, conducted under the Faculty of Business and Management Sciences. Through the Branded Courses model, the academic framework is preserved while course content is enriched with the contributions of corporate partners, enabling students to engage directly with current industry practices. In this context, students gain the opportunity to examine e-commerce strategies, digital marketing processes, and management practices from a sectoral perspective and evaluate them through up-to-date case studies.
The signing ceremony was attended by Minycenter E-Commerce & Marketing Group Director Necmi Kahraman and Senior Marketing Manager Tolga Karlı. Representing Beykoz University were Prof. Dr. İlker Kıymetli Şen, Dean of the Faculty of Business and Management Sciences; Vice Deans Prof. Dr. A. Murat Köseoğlu and Assist. Prof. Faculty Member Özgür Burçak Gürsoy; Assist. Prof. Faculty Member Neslihan Balcı Varol, Head of the Department of International Trade and Finance; and Dr. Faculty Member Aysun Varan, Faculty Member of the Faculty of Business and Management Sciences and Coordinator of Beykoz University Corporate Collaborations (B’Partners).
Beykoz University continues to bring its students together with the current dynamics of the business world through partnerships developed in line with its industry-integrated education approach.
This content was updated on 16/02/2026.