Beykoz Vocational School of Logistics
As part of the sector–student meetings organized by the Beykoz Logistics Vocational School E-Commerce and Marketing Program, Sadık Yaman, Senior Manager of E-Commerce Logistics and Warehouses at Glohe Group (Siveno), was a guest speaker in the Consumer Behavior course.
During the session, Sadık Yaman shared valuable insights with students about the target audience and brand positioning strategies of the Siveno brand. He also discussed e-commerce sales processes and provided practical examples of how sales data are analyzed and reported. Additionally, he highlighted the importance of digital marketing activities by explaining the types of advertisements used on online marketplaces.
Yaman stated that, as part of their digital marketing strategies, they actively use influencer marketing in addition to online marketplaces, emphasizing that this method yields effective results in terms of brand awareness and sales performance. At the end of the session, he shared successful examples of customer relationship management and conveyed his sectoral experiences to the students.
In addition to the students, the event was attended by Lecturer Saliha Uyak Çelik, Head of the E-Commerce and Marketing Program, and Lecturer Büşra Özdemir, a faculty member of the program.
This content was updated on 16/03/2026.