Welcome to the E-Commerce and Marketing Program!
The E-Commerce and Marketing Program offers both theoretical knowledge and practical skills for students who aim to build careers in rapidly growing sectors of the digital age, providing them with the opportunity to stand out in the business world of the future.
Our Mission
The mission of the E-Commerce and Marketing Program is to train qualified individuals equipped with up-to-date knowledge and skills in digital trade, marketing, and logistics processes; capable of effectively using data analysis and digital tools; committed to ethical values; prone to teamwork; with strong communication skills; and adaptable to digital transformation.
Our Vision
The vision of the program is to become a leading and preferred educational program at national and international levels by graduating professionals who are competent in developing digital marketing strategies, managing e-commerce operations, and leading digital branding processes.
Curriculum Overview
Our curriculum focuses on three main areas within E-Commerce and Marketing:
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Digital Marketing and Communication
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Fundamentals of E-Commerce and Technology
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Logistics and Foreign Trade Practices
Additionally, the program offers students the flexibility to take elective courses from other departments based on their interests.
Click here for detailed course content and ECTS information.
Academic Staff
Our academic staff consists of instructors with extensive academic research and field experience in their respective disciplines, in addition to their teaching roles.
Click here to meet our academic staff.
Program Learning Outcomes
Upon completing the program, students will be able to:
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Explain basic concepts, theories, and legal regulations in e-commerce and marketing.
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Possess up-to-date knowledge about the digital trade ecosystem, consumer behavior, and marketing strategies.
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Identify problems in digital marketing, logistics, and foreign trade processes and offer basic solutions.
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Develop marketing strategies using data analysis, SEO, SEM, and e-commerce software.
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Integrate knowledge of business management, accounting, and foreign trade into digital trade processes.
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Effectively manage operations such as product, customer, and order management on e-commerce platforms.
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Follow digital transformation and technology trends with a lifelong learning mindset.
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Critically evaluate developments in the field and apply acquired knowledge to business processes.
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Work effectively within a team and take responsibility.
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Use written and oral communication skills proficiently and prepare professional presentations.
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Create targeted content for social media and digital platforms and manage digital brand communication at a basic level.
Program Educational Objectives
Our graduates can work as:
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E-Commerce Operations Specialists in e-commerce departments,
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Digital Marketing Specialists, Social Media Managers, Content Creators / Content Strategists in digital marketing and advertising agencies,
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Assistant Brand Managers and Marketing Analysts in marketing and brand management departments,
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Entrepreneurs who run their own online stores or establish digital agencies.
They can also pursue academic careers by continuing with undergraduate, graduate, and doctoral programs and engage in scientific research and publications at universities or research centers.
Our Graduates
The program has been graduating students since 2023. Our university supports students’ career planning through Career Days and the Career Center, which bring together students with graduates and professionals from various sectors.
Click here for more information about the Career Center.
Applied Education Process
Students have the opportunity to apply the theoretical knowledge gained throughout their education via the “Workplace Practice” course in the final year. A significant portion of our graduates receive job offers from the institutions where they complete this internship, and all of them report that this experience positively influenced both their personal development and employment opportunities.
International Exchange Programs
Through partnerships with universities abroad, our students benefit from exchange programs and international scholarships. In particular, they actively participate in the Erasmus+ program.
Our Erasmus+ partner universities:
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Riga Technical University
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Poznan School of Logistics
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Utenos Kolegija
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Tomori Pal College
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University of Applied Sciences bfi Vienna
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Transport and Telecommunication Institute
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University of Oradea
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Katowice Institute of Information Technologies
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Lublin University of Technology
Click here for more information about Erasmus+.
Double Major Opportunities
Through bilateral agreements, our students can pursue double majors with other programs at our university.
Research Opportunities
Students interested in academic research may participate in research projects voluntarily or on a paid basis, or apply for TÜBİTAK funding under the supervision of our faculty members.
Student Clubs
There are dozens of student clubs at our university. Beykoz University also hosts a variety of cultural and artistic events that support students’ personal and social development and enrich their general knowledge and appreciation of the arts.
Events
Thanks to guest speakers and field trips organized as part of industry-student meetings, students gain first-hand experience in e-commerce and marketing processes.
Click here to view past events.
This content was updated on 09/08/2025.
