Beykoz Vocational School of Logistics
As part of the industry–student meetings organized by the E-Commerce and Marketing Program, Sena Resuloğlu, an E-Commerce and Digital Marketing Specialist, was a guest speaker in the Digital Marketing Communication and Strategies course.
The event, coordinated by Head of the E-Commerce and Marketing Program, Lecturer Saliha Uyak Çelik, featured Sena Resuloğlu sharing up-to-date and industry-based insights on the use of artificial intelligence applications in marketing. She also presented various examples of AI tools used in digital marketing processes and highlighted the advantages these technologies provide to businesses.
An applied session was also conducted during the event. To demonstrate how businesses utilize artificial intelligence while developing their marketing strategies, students collaborated on creating visual and video content for a selected product using various AI tools.
The event, which attracted great interest from students, provided a valuable experience by combining theoretical knowledge with practical application.
We would like to thank Sena Resuloğlu for her valuable contributions.
This content was updated on 29/04/2026.