As part of the “Open Lecture” series, the “Storytelling for Brands: The Art of Using Content Effectively” presentation was held by the Beykoz University Communication and Design Program.
The event, which took place on December 15, 2025, featured Burcu Çelenoğlu Aydın, Social Media and Content Director at TBWA\Istanbul, who discussed the role of storytelling in brand communication across digital platforms. During the lecture, current concepts such as real-time marketing, trendjacking, platform dynamics, algorithms, and scroll culture were examined in detail through industry-based examples.
Attracting strong interest from students across different departments, the event offered a productive learning environment that brought together industry experience and an academic perspective in the field of brand storytelling.
We would like to thank Burcu Çelenoğlu Aydın for her valuable contributions.
This content was updated on 16/12/2025.