Welcome to the Department of Public Relations and Advertising!
Designed in line with the needs of the sector, Beykoz University Department of Public Relations and Advertising aims to train professionals who will make a difference in the fields of public relations and advertising by bringing together the fields of public relations, advertising, marketing and management, which interact with each other.
As the Department of Public Relations and Advertising, our understanding of education is based on raising individuals who have the awareness and skills to follow and manage the changes and transformations in business, social and cultural life, who are equipped with the knowledge to overcome the responsibility of working, who can express themselves very well in written and verbally, who are innovative, researcher, respect business ethics and ethics, and who are beneficial for themselves and their country.
Our Mission
The mission of our department is to bring together disciplines such as public relations, advertising, marketing and management; to train professional communication experts who are committed to ethical values, creative, innovative, have high communication power, can manage change and transformation, add value to the business world and society.
Our Vision
The vision of our department is to be a pioneering education and research center in the academic and sectoral field, raising graduates who are nationally and internationally recognized, who can quickly adapt to the changing dynamics of the sector and make a difference.
Scope of the Training Program
Our curriculum focuses on the main sub-fields of Public Relations and Advertising professions:
- Public Relations
- Advertising
- Marketing
- Communication
- Digital Communication
- Corporate Social Responsibility
In addition, our program allows our students to take elective courses from other programs within their areas of interest.
Academic Staff
Our academic staff consists of faculty members who have in-depth research and field experience in their fields as well as educational processes.
Click here to get to know our academic staff.
Program Learning Outcomes
As a result of the education they receive in our program:
- Explain the basic concepts, theories and models of public relations and advertising discipline.
- Define ethical rules, legal regulations and professional standards in the field of public relations and advertising.
- Analyze the social, cultural, economic and political contexts of public relations and advertising.
- Develop public relations and advertising campaigns by analyzing target audiences.
- Can produce creative communication solutions using traditional and digital media tools.
- Evaluate public relations and advertising strategies and analyze their effectiveness.
- To be able to take responsibility in individual and team work in public relations and advertising projects.
- Use leadership and decision-making skills in determining public relations and advertising strategies.
- To be able to follow new trends and technological developments in the field of public relations and advertising.
- To be able to produce information in the field of public relations and advertising by using research and analysis skills.
- To be able to act in accordance with the principles of ethics and social responsibility in the field of public relations and advertising.
- Plan and implement crisis management, reputation management and brand management processes.
- To be able to establish effective oral and written communication in public relations and advertising processes.
- Develop professional relationships in multicultural and global communication contexts.
- Use new media tools in public relations and advertising.
Program Educational Objectives
The educational objectives of our program refer to the goals that students graduating from the program are expected to achieve in their professional and/or academic life a few years after graduation. In this context, the educational objectives set for the program are as follows:
Graduates;
- To comprehend all aspects of communication
- To master the theoretical and conceptual definitions related to public relations and advertising
- To be compatible in team work and to be able to take responsibility and work independently from the group when necessary
- To know their ethical responsibilities in business life
- To adopt the principle of lifelong learning
Our Graduates
Students who graduate from our program can become entrepreneurs in the field of public relations and advertising, as well as public relations specialists, advertising designers, communication managers, media analysts, social media specialists, reputation managers, political communication specialists, etc. They can find job opportunities in sectors such as media, event design and management, communication; They can also work in departments such as communication, advertising, public relations, marketing and media relations of institutions in different sectors.
Our university contributes to students' career planning with the Career Planning course given in the first year, Career Days and Career Center activities that bring together representatives from different sectors and our graduates with our students.
Click here for detailed information about the Career Center.
Practical Training Process
Our students have the opportunity to put into practice the theoretical knowledge they have acquired during the education process with the Practical Training in the Workplace in the last year. A significant number of our graduates receive job offers from the institutions where they have completed the Practical Training in the Workplace and all of them state that this experience has positively affected both their personal development and job finding processes.
International Exchange Programs
With the relations established with universities abroad, our students have the opportunity to benefit from exchange programs and international scholarships. Our students especially benefit from the Erasmus+ program.
The Erasmus+ agreement of our program is as follows:
- New Bulgarian University
Click here for detailed information about Erasmus+.
Double Major and Minor Opportunities
Within the framework of bilateral agreements, our students are offered the opportunity to double major and minor with different departments of the university.
Research Opportunities
Students who are interested in academic research can participate in faculty members' research projects either on a voluntary or paid basis. They can also apply for TÜBİTAK funding under the supervision of faculty advisors.
Student Clubs
Our university hosts dozens of student clubs. The Public Relations Club, founded by students of our program, offers opportunities for students to socialize, take initiative, and showcase their skills and creativity. You can follow the club’s activities on its Instagram page.
Events
Through conferences, seminars, and panels organized by our program, students have the opportunity to engage with expert guests and stay up to date with the latest trends and scientific developments in public relations and advertising. Field trips also allow students to gain hands-on learning experiences.
You can follow department events on the department’s Instagram page.
This content was updated on 09/08/2025.
