Institute of Graduate Programs
Purpose of the Program
The aim of the program is to train experts who can develop marketing strategies and plan brand management processes effectively. The program covers topics such as consumer behavior, digital marketing, and brand strategies.
It is aimed that graduates have the knowledge and skills to create brand value in competitive markets and effectively manage marketing processes.
Structure of the Program
The non-thesis program consists of 10 courses and a Master's Term Project.
Courses consist of compulsory courses and elective courses. Click here to access the compulsory and elective courses.
Language of the Program
The language of instruction in the Marketing and Brand Management (English) Master's Program is English. Candidates whose English level is not sufficient are admitted to the English Preparatory Class.
Duration of the Program
The duration of the Non-Thesis Master's Program is at least 2 semesters and is completed in a maximum of 3 semesters.
In accordance with the YÖK Regulation, students studying in formal education programs are obliged to attend classes at a rate of 70%.
Why Non-Thesis Master's Program
The Marketing and Brand Management (English) Master's program offers participants the opportunity to gain deep expertise in marketing and brand management. The program teaches students the most up-to-date concepts and strategies in the industry, allowing graduates to specialize in this field. Graduates who complete this program can increase their career opportunities in marketing and brand management. Obtaining the expertise needed by the business world can create a more competitive profile.
Who Can Apply?
Intakes are accepted from all degree programs.
Application and Evaluation
Applications are made by filling out the online application form of the Institute of Graduate Programs.
- Grade point average and ALES requirement are not required for applications to the Marketing and Brand Management (English) Non-Thesis Master's Program.
- English proficiency is required for application to Marketing and Brand Management (English) Master's Programs. For application, candidates must have received at least 60 points from YDS/e-YDS/YÖKDİL exams or submit an exam result showing that they have received an equivalent score (TOEFL: 72, PEARSON PTE ACADEMIC: 55, CAE: C) from an international foreign language exam whose equivalence is accepted by ÖSYM.
- Candidates who do not have a foreign language exam result document can take the Beykoz University English Proficiency Exam (Beykoz-Prof). The exam schedule is announced to the candidates by the Institute of Graduate Programs. Candidates who get a score above 60 points from the exam meet the English proficiency requirement. Candidates who are not successful in the exam can enroll in Beykoz University English Preparatory Program.
The application documents are as follows:
- Identity document
- Passport Photo
- Undergraduate Diploma or Graduation Certificate (Graduation Certificate obtained via e-Government is valid.)
- Undergraduate Transcript (Transcript Document obtained via e-Government is valid.)
- Foreign Language Exam Result (YDS/ e-YDS/ YÖKDİL at least 60 points / TOEFL: 72 / PEARSON PTE ACADEMIC: 55 / CAE: C)
- Military Service Certificate (Mandatory only for male candidates.)
Applications of candidates who submit their application documents in full are evaluated.
Tuition Fee
Click here for detailed information about tuition fees and payment terms.
Training Place, Days and Hours
Courses are held at Beykoz University Kavacık Schools of Higher Education Campus or Business and Administrative Sciences Faculty Campus between 19.00 and 22.00 on weekdays.
Program Coordinator
The Marketing and Brand Management (English) (Non-Thesis) Master’s Program is coordinated by Assist. Prof. Behiye Beğendik.
This content was updated on 08/04/2026.
