The aim of the program is to train experts who can develop marketing strategies and plan brand management processes effectively. The program covers topics such as consumer behavior, digital marketing, and brand strategies.
It is aimed that graduates have the knowledge and skills to create brand value in competitive markets and effectively manage marketing processes.
The non-thesis program consists of 10 courses and a Master's Term Project.
Courses consist of compulsory courses and elective courses. Click here to access the compulsory and elective courses.
The language of instruction of the Master's Program is Turkish for both the thesis program and the non-thesis program. For this reason, a foreign language score is not required.
The duration of the Non-Thesis Master's Program is at least 2 semesters and is completed in a maximum of 3 semesters.
In accordance with the YÖK Regulation, students studying in formal education programs are obliged to attend classes at a rate of 70%.
The Marketing and Brand Management Master's program offers participants the opportunity to gain deep expertise in the field of marketing and brand management. The program teaches students the most up-to-date concepts and strategies in the industry, allowing graduates to specialize in this field. Graduates who complete this program can increase their career opportunities in marketing and brand management. Obtaining the expertise needed by the business world can create a more competitive profile.
Intakes are accepted from all degree programs.
Applications are made by filling out the online application form of the Institute of Graduate Programs.
Grade point average and ALES requirement are not required for applications to the Marketing and Brand Management Non-Thesis Master's Program.
The application documents are as follows:
Applications of candidates who submit their application documents in full are evaluated.
Click here for detailed information about tuition fees and payment terms.
Courses are held at Beykoz University Kavacık Schools of Higher Education Campus or Business and Administrative Sciences Faculty Campus between 19:00 and 22:00 on weekdays.
This content was updated on 18/03/2026.
We are deeply saddened by the untimely passing of our Global Politics and International Relations (English) Master’s Program student, Muhammad Shariq Rasul. A memorial ceremony was held to honor and keep the memory of our valued student alive.
12/03/2026
In the Beykoz Talks podcast series prepared by Beykoz University, we also feature discussions focusing on the educational processes, campus life, and cultural adaptation experiences of students from different countries.
19/02/2026
While a cooperation protocol was signed between Beykoz University and Ekol Logistics to strengthen university–industry collaboration, the branded course “Warehouse Management with Ekol Logistics” was also launched as part of this initiative.
19/02/2026It is very easy to follow Beykoz University closely, all you have to do is share your e-mail address with us. With the weekly newsletter, you can be instantly informed about upcoming events, news and many more.